Today's society, raised on music television and exposed daily with visual communications, is smarter and more sophisticated than generations before.

Now, it’s more important than ever, to have an identity that speaks volumes about your company or product.

It’s easy to underestimate the importance of your logo, letterhead, banner, website or image. But it can make the difference between failure and success for your business. Connect with your potential clients, know everything there is to know about your target audience. Are they conservative or do they hunger for whatever is new?

Ask yourself these questions: “Who are you?” and... “Who do you want to reach?” 

CAP Concepts in Design is uniquely suited to transform your identity to ‘speak’ with your clients, given our extended expertise in both corporate and product branding efforts for print and Internet.

Our approach is progressive, visually powerful and streamlined to the audience. From logos to entire campaigns. This strategy has resulted in several well-known and satisfied national and international clients as C&A (Netherlands/Germany), TMF, VARA Omroepvereniging, Universal Music, Sony/BMG (X Factor) and many more.

In 2003 CAP won the second prize for graphic design of the magzine D-Zone (Design-Zone, participation by invitation only).

CAP Concepts Design was founded in 1993 by Duncan Baumbach and has since become a leading design agency. Located right in the creative heart of Amsterdam, the Oude Waal.